Clarity > charity

Granular, high quality impact metrics.


We are currently testing our data collection, analysis and throughput systems with Cambodian startup NGO The Cowalition of the Willing.

If you’re running an NGO and would like to see our approach and tech stack, get in touch with directly.

Smart Giving

Or: doing more than just giving money

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Where to start

Making the world better isn't just about giving money.

There's other stuff you can do, and the first step is getting educated.

If you're in Melbourne and interested in practical work on high impact giving and analysis, get in touch with Will, via

Wondering what happened to the donation platform? Read this.

How to use this page

1) Start at the top, watch all the videos.

2) Get into the further online reading.

3) Start reading the books. Start with the one by Caroline Fiennes.

Kevin Starr: Lasting Impact vimeo

Kevin Starr, Mulago Foundation director, looks for the best solutions to the biggest problems in the poorest countries. He thinks all projects need to answer four questions: Is it needed? Does it work? Will it get to those who need it? Will they use it correctly when they get it? Too many bad ideas are using up our limited resources and that needs to change.


Kevin Starr: Design for (Real) Social Impact vimeo

Another one by Kevin Starr. Designing a product that will make life better for the poor isn't easy. You can't just design a cool product that works; you have to make sure it will get into the hands of those who need it most and that it will be used to good effect.

Dan Pallotta: The way we think about charity is dead wrong

Activist and fundraiser Dan Pallotta calls out the double standard that drives our broken relationship to charities. Too many nonprofits, he says, are rewarded for how little they spend -- not for what they get done.

This video @ TED

Caroline Fiennes: Promoting a Green Lifestyle Choice

Caroline is an acclaimed author and former award-winning charity CEO with over 10 years experience advising donors and charities. Her book It Ain’t What You Give, It’s The Way That You Give It is one of the best intros to impact giving out there.

This video @ YouTube

Further Online Reading

These can be a bit dry, but they're great if you're excited.

Mulago's brief guide to impact

How Mulago thinks about impact

A counterpoint - limits to impact (plus the paper itself)

Good books

image If you only read one book, make it this one. Mandatory reading for Clarity volunteers!
image Kinda hard reading, but worth it. image Very inspirational about people already out there kicking arse. image Pretty compelling insight into how small and smart beats big and dumb. image Really upbeat and happy. Like emotional sorbet after reading the tough stuff.

About Volunteering

Volunteering is tricky. You have to strike that subtle balance between personal fulfilment, helping out with something you’re passionate about, and not wasting anybody’s time.

If direct action is more your style and you really want to help out with a charity that accepts volunteers, check out Do it in a Dress, Big Umbrella, and YGAP. They're all fantastic local organisations with great missions and approach.

For info on getting the 'most bang for your buck' career-wise, check out The 80K project.

If you'd like to get involved with directly, email

What happened to the online donation platform?

This site once managed donations for high-impact charities

After doing our own impact analysis, we found the aggregated online donation model isn't as effective as we first thought. We've shut it down.

Contact Us

Interested in impact? Email